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This is not a soap, it's an award winning cleanser.

This is not a soap, it's an award winning cleanser.

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Wonderful! I feel properly clean and my skin is completely soothed. Elizabeth
I love this! Best cleansing bar I have ever tried. Gracie
Wonderful for menopausal undercarriage! No more irritation and no more cystitis. Jo

A GENTLE CLEANSING BAR FOR YOUR WHOLE BODY.

We took our best-selling Cleansing Bar and made it even gentler, in a perfume-free and gynaecologist tested formula to take care of your face, your body as well as your most sensitive parts.

Formulated to feed your resident good bacteria, guarantee protection & balance, it’s also the perfect formula for your vulva, babies’ delicate skin or sensitive & atopy-prone skin.

MADE TO SUPPORT YOUR VAGINAL MICROBIOME.

Let's talk intimate hygiene! Because Lactobacilli create lactic acid, it makes the vagina a very acidic environment. If the pH changes, new bacteria will find the environment comfortable, start to breed and the ecosystem will break. So always check the products you use on your vulva are acidic!

This is why we developed our Perfume-Free Cleansing Bar with an acidic pH of 5.6.

Ultra-gentle, soap-free and perfume-free

Ultra-gentle, soap-free and perfume-free

Supports the vaginal microbiome

Supports the vaginal microbiome

Perfume-Free Cleansing Bar

£13.00£56.00

 | 100g

Softness Squared, the no-soap cleanser

A perfume-free formula for your most sensitive parts. Gently cleanses, soothes, protects & respects the natural balance. Gynaecologist tested.
** Offer: Get your New Free Cleansing Bar Pouch, when buying the set of 5 Cleansing Bars. Automatically added to checkout with the code “freebag”.**

THE RESULTS ON YOUR SKIN, GYNAECOLOGIST TESTED.

Tested under dermatologist control on the face and body of volunteers with sensitive skin and also atopy-prone skin (people who are prone to eczema).

-100% said the product works well for intimate hygiene.
-100% said it was leaving the skin clean.
-95% said the formula was ultra-gentle and non-irritant.
-95% said it was softening and helping to fight bad smells long term.

AN EXCLUSIVE OFFER FOR A CULT PRODUCT!

Get your Free Cleansing Bar Pouch, when buying the set of 5 Cleansing Bars. Automatically added to checkout with the code “freebag”.

Discover the perfect solution made of natural organic cotton mesh to carry your Cleansing Bar wherever you go! You can hang it or use it as a soap holder to let it dry.

As seen in

LACTIC ACID: THE VAGINA'S BEST FRIEND

LACTIC ACID: THE VAGINA'S BEST FRIEND

When it comes to vaginal microbiome, lactic acid is the star of the whole ecosystem. See, your vagina is ruled by the queen Lactobacillus. This kind of bacteria reigns supreme and protects your little queendom from infections and irritations. She feeds from the glycogene secreted by your body and produces lactic acid as a result. Because lactic acid is… an acid, it creates a very acidic environment in your vagina, bringing it to a pH around 4. It means pathogenic bacteria that live in the external world cannot come and set foot.

This is why it’s so interesting to use lactic acid as a key ingredient in our Cleansing Bar: it’s your best ally to protect and support the vulva ecosystem.

"YOUR FANNY NEEDS THIS!"

Our Perfume-Free Cleansing Bar got a feature in The Guardian by the brilliant Sali Hughes, beauty expert extraordinaire.

She speaks about menopause, vulva, and how she is relieved to finally see beauty brands speak up about those subjects, without shame.

Here’s what she thought of our Cleansing Bar: “A gynaecologist-formulated solid bar that can be used all over, without the suds tampering with your delicate pH below stairs.”

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Read More on the Blog

Ft. The Guardian: the Perfume-Free Cleansing Bar

Ft. The Guardian: the Perfume-Free Cleansing Bar

A short history of intimate hygiene

A short history of intimate hygiene

Our amazing Perfume-Free Cleansing Bar clinical results

Our amazing Perfume-Free Cleansing Bar clinical results