The gender in products is something very common today and, we agree, it shouldn’t be. Products can be categorized for a genre by terms, and also very frequently by colours “pink is for girls“.
How did it start?
In the 1890s, manufacturers tried a new marketing strategy to sell more children’s clothing: coding it by colour. For example, stores like Best & Co. in Manhattan have marked pink as the colour of boys (Yes!) and others like Macy’s have attributed it to girls. As time went on, pink became THE colour linked to the female sex and that is how public opinion distinguished blue and pink as gender-specific colours.
Unfortunately, this marketing strategy is still valid, and a French Instagram account denounces them very well: @pepitesexiste. We invite you to visit it, but for the pleasure, we have made you a Top 3 of the most ridiculous gendered products:
– Toothpaste for Men.
And only for men. If you are a woman, do not use it. Maybe it could… burn your mouth?)
– Men’s Kleenex.
Yes, we saw it.
– Women’s bins / men’s bins.
Humanity is in trouble!
We keep you away from the others such as the soup for women that will make them more glamorous, the pens for boys that will make them smarter, up to the men’s toothbrush case that will make them more… manly (really?)
This whole concept of gender in marketing is, in fact, nothing more than a sexist sales strategy to create a need in the consumer’s head and push them to buy. In reality, gender in products DOES NOT EXIST. Whether you are a man, woman, turtle, or other, a toothpaste will brush your teeth in the same way. Well, for the turtle, we’re not so sure of the utility, but who are we to judge?
At Gallinée, we try not to generate any of our products: you will find blue, pink, beige on the packaging… and more importantly, our products are unisex!