When a shampoo foams this reaction is due to the presence of surfactants and sulphates. These components are very irritating and drying to the hair. They deprive the scalp of its thin layer of natural oil, making it more reactive and irritable. In addition, they may make you wash your hair more often due to the increased sebum production caused by these ingredients.
Our Soothing Cleansing Cream does not use surfactants and sulphates, which makes it so gentle on your hair.
At first this can be confusing as we are used to shampoos that foam and we often associate foam with the effectiveness of the shampoo. However, in reality, the absence of foam is synonymous with a product that is just as effective and more respectful of our hair! Moroever, our Soothing Cleansing Cream is enriched with fermented rice water and our unique pre and postbiotic complex to help support your scalp’s microbiome, it soothes the scalp and leaves hair healthy and shiny.